Meet the maker
About Again Again by Hannah
Hi, I’m Hannah, the maker behind Again Again.
Again Again started when I learned that some care homes were burning confidential paper waste and wondered what else it could become.
It made me think about how much paper gets thrown away, and what I could make from it instead.
I’ve always loved making things and have had a long-standing interest in sustainability. Growing up, I had an art and craft room where I could spend hours creating, so turning that love of making into a business felt like a natural fit.
I collect unwanted paper and turn it into handmade paper, notebooks, stationery and other paper goods, all made in small batches in Barrow-in-Furness, Cumbria.
The name Again Again comes from the simple joy of saying “again again!” — that childlike excitement of wanting to do something you enjoy one more time. It felt like the perfect name for a business all about giving things another go.
How I make the paper
Every sheet starts as someone else’s rubbish. I collect waste paper from a handful of local sources in Barrow-in-Furness — shredded office documents from PHX Training (where I actually did a business course, and they liked the idea of their shredding having a second life), and from Drop Zone Youth Project, a local community group. Individuals donate too, and that’s where the colour comes from — including the wrappers from Who Gives A Crap toilet roll. I don’t add a single drop of dye; every colour in my paper is sorted from paper that was already that colour.
Once it arrives, it gets sorted, soaked, and pulped. Then the pulp goes into my vat, and I pull each sheet out by hand, one at a time. It’s still my favourite part of the whole process — you never quite know what you’re going to get until it’s in front of you.
Soaking, pulping, pulling, pressing, drying — none of it is fast, and none of it is automated. I like that every stage happens by hand. It means no two sheets are ever quite the same: the colour, the fibres, the texture, even the edges shift slightly from one to the next. That’s not a flaw — it’s the point. You’re holding paper that used to be someone’s shredded paperwork or a toilet roll wrapper, and now it’s something worth keeping.
Made to be used again and again
Again Again is for artists, writers, stationery lovers and anyone who likes using paper.
I want my products to be used, enjoyed and kept — whether that’s a notebook filled with ideas, handmade paper used for drawing or writing, or a little gift chosen for someone special.
Useful things, made slowly and designed to be used again and again.